Audi

BUSINESS DEVELOPMENT

In fiscal year 2013, the Audi brand expanded its global production network in addition to its ongoing expansion of the German sites in Ingolstadt and Neckarsulm, thereby laying the groundwork for further growth. For example, the existing engine and assembly plant in Györ, Hungary, was expanded into an automobile production facility with an end-to-end process chain. The new A3 saloon has been produced there since mid-2013 – the first model to be completely produced at this location; series production of the new A3 Cabriolet began there in October 2013. A new FAW-Volkswagen joint venture vehicle plant opened in Foshan, China, kicking off local production of the A3 saloon and the A3 Sportback.

In terms of products, the past fiscal year was dominated by the successive expansion of the A3 family. The A3 saloon has launched Audi into the world’s fastest growing market segment: the compact saloon class. The Audi brand also added to its range of especially sporty S and RS models with a large number of product innovations – such as the SQ5, RS 6 Avant and RS 7 Sportback models. The Audi brand delivered 1.6 million vehicles in the reporting period, exceeding the record 2012 figure by 8.3%. This means that, in 2013, Audi met its target set for 2015 of 1.5 million Audi deliveries per year ahead of schedule. The Asia-Pacific (+20.9%) and North America (+12.7%) regions in particular grew at a fast pace.

Unit sales by the Audi brand in 2013 amounted to 1.3 million vehicles, 3.9% more than in the previous year; in addition, the FAW-Volkswagen Chinese joint venture sold a further 411 thousand Audi vehicles. The A3 family and the Q3, Q5 and Q7 SUV models recorded particularly high growth in demand. Automobili Lamborghini S.p.A. sold 2,111 vehicles (2,120 vehicles) in its fiftieth year.

At 1.6 million vehicles, 9.5% more Audi models were produced last year than in 2012. Lamborghini produced 2,122 vehicles (2,197 vehicles).

SALES REVENUE AND EARNINGS

At €49.9 billion, the Audi brand’s sales revenue in the reporting period exceeded the prior-year figure by 2.3% despite adverse currency effects. The decline in operating profit from €5.4 billion to €5.0 billion is primarily attributable to upfront investments in new products and new technologies, the impact of the systematic expansion of the international production network and the challenging market environment at many locations. The brand generated an operating return on sales of 10.1% (11.0%). The financial key performance indicators for the Lamborghini and Ducati brands are included in the financial figures for the Audi brand.

DELIVERIES BY MARKET
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