Bentley
The Bentley brand continued on its successful course in 2013 and posted a new sales record. It launched the new Flying Spur.
BUSINESS DEVELOPMENT
The Continental GTC Speed Convertible celebrated its world premiere in 2013. Its top speed of 325 km/h makes it the fastest convertible in the world. Bentley had launched the Continental GT Speed coupé as the sporty top-of-the-range model in the series in the previous year. The second generation of the Flying Spur – the strongest and fastest saloon in Bentley history – made its debut in the reporting period.
For the fourth year in succession, Bentley recorded double-digit volume growth. Deliveries increased by 18.9% year-on-year to 10,120 vehicles. The US market, which grew by 28.0% to 2,963 units, was once again the largest single market for Bentley, followed by China with 2,126 units. The brand was also extremely successful in the Europe (+17.3%) and Middle East (+48.4%) regions.
Bentley sold 10,564 vehicles in the reporting period, a 15.0% increase year-on-year. The Continental GT and Flying Spur models were extremely well received by customers.
The Bentley brand produced 10,876 vehicles in 2013; this corresponds to an increase of 19.4% compared with the prior-year period.
SALES REVENUE AND EARNINGS
The Bentley brand generated sales revenue of €1.7 billion in the period from January to December 2013, exceeding the prior-year figure by 15.5%. Higher volumes, favorable exchange rates and mix effects lifted operating profit by 66.9% to €168 million. The operating return on sales increased to 10.0% (6.9%).
10.0%
Operating return on sales in 2013
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PRODUCTION |
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Units |
2013 |
2012 | ||
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Continental GT Coupé |
3,602 |
3,536 |
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Continental GT Convertible |
2,197 |
2,638 |
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Flying Spur |
3,960 |
1,764 |
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Mulsanne |
1,117 |
1,169 |
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10,876 |
9,107 |
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BENTLEY BRAND |
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2013 |
2012 |
% | |||
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Deliveries (units) |
10,120 |
8,510 |
+18.9 |
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Vehicle sales |
10,564 |
9,186 |
+15.0 |
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Production |
10,876 |
9,107 |
+19.4 |
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Sales revenue (€ million) |
1,679 |
1,453 |
+15.5 |
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Operating profit |
168 |
100 |
+66.9 |
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as % of sales revenue |
10.0 |
6.9 |
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Flying Spur
DELIVERIES BY MARKET
in percent
FURTHER INFORMATION
www.bentleymotors.com